Business Plan On Coffee Shops - 1425 Words

Business Plan On Coffee Shops Business Name : Rio Coffee Comapany Name: Well Food Name of the founder: Abdus Salam Problems The coffee shop isn’t truly a restaurant and it isn’t strictly a retail establishment. There are also several real business issues that are somewhat unique to the coffee shop industry as a whole. †¢ Rising supply cost: Profit margins in the coffee industry are relatively hefty ( about 85%, give or take), but the overall profit per cup is small. And making margins is even more difficult as the price of beans goes up. †¢ Unreliable employees: Coffee shops in Bangladesh have maximum number of employees who are impulsive, unruly and sometimes unreliable. The problems are maintenace of customer relationship, low†¦show more content†¦Most commercial espresso machines are built to be connected directly to the plumbing in your building so that they have a constant supply of water, and do not need to be filled manually. Rio Coffee intends to do a high volume business and want years of use out of espresso machine, they will either use distilled water or must invest in a watersoftener to be installed in-line with the water supply to the espresso machine. Competition †¢ Rio Coffee is a new Coffee shop in the town of Chittagong which has become popular because of its food and variety of Coffees’. The competition in this sector is rising day by day as new Coffee chains like Club pro are in the market. But Rio Coffee has competitive edge due o its association with well food which is a brand in Chittagong. Marketing and Sales †¢ Market Analysis Summary: In Bangladesh coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Rio Coffee will focus its marketing activities on reaching the University students and faculty, people working in offices located close to the coffee bar and on sophisticated teenagers. Our market research shows that these are the customer groups that are most likely to buy gourmet coffee products. Since gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education, proximity to tution centersShow MoreRelatedCoffee Shop Business Plan8541 Words   |  35 PagesTable of Contents 1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers 7. Credit PoliciesRead MoreCoffee Shop Business Plan8552 Words   |  35 PagesContents 1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers 7Read MoreMarketing Plan For Coffee Shop Business Essay1228 Words   |  5 PagesIntroduction Coffee is one of the most popular world’s most popular beverages. Almost every person loves coffee. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world according to Huffington post. If you are a coffee addicts or coffee lover, most likely you will begin every day with a cup of coffee. It’s not a doubtful guess, given that 68 percent of coffee drinkers have a cupRead MoreMarketing Plan For Coffee Shop Business Essay2015 Words   |  9 Pages Coffee is one of the most popular world’s most popular beverages. Almost every person loves coffee. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world according to Huffington post. If you are a coffee addicts or coffee lover, most likely you will begin eve ry day with a cup of coffee. It’s not a doubtful guess, given that 68 percent of coffee drinkers have a cupRead MoreSample Business Plan of Coffee Shop13076 Words   |  53 PagesSource: www.bplans.com Following is a sample business plan of a coffee retail chain. Although Mekong Capital is not demanding a similar standard, qualified business plans are expected to cover most aspects of the sample. More samples and information are available on Bplans website (www.bplans.com). Page 1 of 34. Source: www.bplans.com TABLE OF CONTENT 1.0 Executive Summary ......................................................................................................... 3 1.1Read MoreBusiness Plan for Opening a Coffee Shop1600 Words   |  7 PagesOpening a coffee shop In today’s China, the development of coffee market growth rapidly. Many people try to take part in this business market. However, it had a successful coffee shop is not an easy task. There are few points we must focus on when we decided to open a coffee shop. First of all, the most important thing is choosing a good location. We cannot make the decision recklessly. Owners should analysis to the different situation with surrounding areas, including: surrounding people’sRead MoreBusiness Plan For Vanilla Bean Coffee Shop1091 Words   |  5 PagesBusiness Plan Vanilla Bean Coffee Shop Executive Summary Recognition to major coffee chains, in the last two decades the coffeehouse has become a familiar portion of American life. Every day, millions of Americans stop for a specialty coffee. These consumers who would not have dreamed of spending more than fifty cents for a cup of coffee a few years ago now joyfully pay three to five dollars for their specialty flavored hot and ice blended javas. The specialty coffee business is growing at a robustRead MoreCoffee Shop Business Plan Essay1704 Words   |  7 Pagespage 2 Hannah Eisenstat had a business plan to own and operate a small business to sell coffee to patrons. The business started out with one owner Hannah being sole proprietorship venture. The business started out a bit weak while Hannah found once it was up and operating that the coffee did not produce the flavor she had anticipated and envisioned. A regular customer made an offer to become an investor offering an idea that would eliminate the small business into a larger company that wouldRead MoreMarketing Plan For A Successful Coffee Shop1105 Words   |  5 Pagesthemselves if someone wants to start a business they have to be prepared. They can not just start a business without a good strategy; they have to have preparations in place in order for the business to become very successful. For example, the Starbucks Company started with one store in Pike Place Market in Seattle, Washington in 1971. Starbucks now has over 21,000 stores in 65 different countries. To achieve this level of success, one must have a good business plan, excellent marketing materials, andRead MoreCoffee Shop1526 Words   |  7 PagesSample coffee shop business plan A sample business plan for a coffee shop which can be used to create your own business plan or help you assess the risks and benefits of opening a coffee shop or similar business. Sponsored Links [pic][pic]    |If you are planning to open a coffee shop, the very first thing you need to do is write a business plan. This is useful in many | |ways: it will allow you time to consider all your options before committing as well as put down on paper your goals

Colonization in A Peoples History of the United States 1492 to Book Report/Review

Essays on Colonization in A People's History of the United States: 1492 to Present by Howard Zinn Book Report/Review The paper "Colonization in A People's History of the United States: 1492 to Present by Howard Zinn" is an excellent example of a book review on history. The two chapters under discussion explain colonization: direct and indirect and of two different continents but by people from the same continent but who had different motives. The first chapter explains colonization of America (an indirect account of how it started) by Christopher Columbus. Columbus’ colonization on the Arawak was indirect and purely by accident but nevertheless he mistreated them (Zinn 19). The same chapter also provides examples of how other Europeans from different European countries also came to America after its discovery by Columbus and they started also colonizing the other Indians who were there mostly the Iroquois trying to change their ways of life and culture. They managed to disrupt their native culture leaving animosity behind (Johnston 29).Chapter though different is similar too. The colonization, in this case, is on the African countries happened in the same way where the Europeans wanted goods from Africa and they, therefore, enslaved them and brought back others as slaves with them and selling them in America to the white wealthy people to be their slaves and servants (Pickett and Dwayne 15).Those not taken as slaves were colonized. The Europeans in the different African countries used different methods to try and enlighten the African with their â€Å"superior† culture making them abandon their cultures and other traditions because they were not good enough including their education and religious beliefs.Discuss why the author chose the title of the chapter.The titles of the two chapters: â€Å"Columbus, the Indians, and Human Progress† and â€Å"Drawing the Color Line† are in line with the explanations being provided within the chapter and they act as a sort of guideline of what the reader should expect is discussed within the chapters.

Behavior Teams Free Essays

The reading made me realize that group and teams alike have their own purposes. However, I could not help but notice that teams have more advantages as compared to a group. I believe that every teams starts out as a group and after some time they would then on develop into a team. We will write a custom essay sample on Behavior Teams or any similar topic only for you Order Now Being a team is necessary if one needs to truly develop and flourish. I realized that people or organizations would have better use of a team than a group especially since in a team there could be no room for someone who does not wish to participate (in contrast to a group wherein a person could just sit around doing nothing at all). The reading also made me realize that in an organization there is both a team and a group. The group should do everything in their power to develop themselves into a team. In a group the individual importance of a person is minimized since Person A could still do Person B’s job even if Person B does not appear in a meeting. In contrast, a team could not operate without one of their members since a team was developed based on their own personal expertise which in turn could better ensure their success. The presence of dependence and independence makes a team something far better and more useful in an organization especially since in a team everyone could meet in the middle and discuss their own ideas which one could not do in a group since only one person has the power to decide (the leader). The reading also made me realize the importance of sensing the needs of others. In professional situations, sensing is very important so that one would be able to gauge the needs of the teams and resolve the conflicts in the process. After sensing what the problems or the issues may be I should then move on to diagnose what is to be done to resolve the issue and I could better do that by opening the issues in the team. By doing a constructive criticism or the like each member of the team could then move on to contribute what is to be done to better the team’s position. We could also tell each other where one went wrong in order to ascertain that such things would never happen again. This is one of the most successful plans there could be in ensuring the harmony in a team which could address everyone’s need. References: Mackin, D. (2007). The Difference Between A Team And A Group [Electronic Version] from http://www. sideroad. com/Team_Building/difference-between-team-and-group. html. Williams, N. (2000). The Top 10 Key Differences Between a Team of Individuals and a Group of Individuals [Electronic Version] from http://topten. org/public/AE/AE244. html. How to cite Behavior Teams, Papers

Christmas Carol The Moral Message Essay Example For Students

Christmas Carol The Moral Message Essay In the preface to A Christmas Carol, Dickens states that he had endeavoured in this Ghostly little book, to raise the Ghost of an idea. To what extent do you think he is successful in creating an enjoyable Christmas story with a serious moral message about the treatment of others? A Christmas Carol is the story of a single mans spiritual journey in the festive season. Dickens tries to raise the Ghost of an idea by basing the novel on his own experiences as a working class individual in the Victorian era. Dickens raises moral issues still relevant today, such as the immense variation in quality of life between classes. The topics raised will linger in the readers minds, in order for them to understand the social and spiritual consequences of their actions. Dickens aim was to raise awareness of a social and economic plight. He chooses to convey this fundamental message through the simple story of Ebenezer Scrooge, a squeezing, wrenching, grasping, scraping, clutching, covetous old sinner. This book uses Scrooge as a metaphor to show the wealthy Victorian public the plight of those living in extreme poverty, and that it is never too late to adjust your ways. This allegory, though basic, is effective, as the one dimensional characters are polarised, emphasising the moral reversal. This allows people to identify more with Scrooges spiritual journey. In the preface, Dickens also states that he does not want readers to feel out of humour after having read the novel. The purpose of the book is seemingly to entertain and enlighten, not to cast a burden onto anyones mind. The similarities between characters and the social classes in Victorian society must not be taken with offence. The book, although not religious, does have undertones of Christianity, clearly shown through the three spirits and the significance of life after death. Scrooge is instantly introduced as a cruel and immoral person, to ensure the audiences reaction to him is negative. The way Scrooge is described is also reflective on his treatment of the poor: he was a tight-fisted hand at the grindstone. This shows that he never gave away money to anyone, and was greedy with his wealth. Scrooge is also described as a squeezing, wrenching, grasping, clutching, covetous, old sinner. This suggests the list of negative characteristics could go on indefinitely. The use of pathetic fallacy strengthens Scrooges image as a bad character, although this comparison would have been much more significant in Victorian England, as winters were harsh and bleak, especially for the poor. No wind that blew was bitterer than he, no falling snow more intent upon its purpose. This description of Scrooge contrasts strongly with that of his nephew, Fred, who is all in a glow; his face was ruddy and handsome; his eyes sparkled, and his breath smoked again. These two descriptions, when juxtaposed, show the extreme linguistic and physical contrasts between the two characters, although they are related. The difference between these two characters simply helps to emphasise Scrooges malicious nature and help the readers warm to Fred. Scrooge is also described as solitary as an oyster, a manifestation of his reclusive nature and self. However, this leads to the question, is Scrooge like an oyster, holding a pearl inside, with the potential to love and give? The scene with the charity workers is used as a plea for the poor and destitute people of Victorian society. Many thousands are in want of common necessaries, hundred of thousands are in want of common comforts. This statement, issued from one charity worker only leads on, however, to a show to Scrooges selfishness and lack of empathy. I dont make myself merry at Christmas and I cant afford to make idle people merry. This should influence the audience to act in such a way as to distance themselves from Scrooges behaviour, and to give to the poor. The harsh response from Scrooge, coupled with his discourteous tone and rude language implies that he believes unemployed people are worthless and not deserving of his money or time. .uccee2e1b2cfd29f7925a608c14053665 , .uccee2e1b2cfd29f7925a608c14053665 .postImageUrl , .uccee2e1b2cfd29f7925a608c14053665 .centered-text-area { min-height: 80px; position: relative; } .uccee2e1b2cfd29f7925a608c14053665 , .uccee2e1b2cfd29f7925a608c14053665:hover , .uccee2e1b2cfd29f7925a608c14053665:visited , .uccee2e1b2cfd29f7925a608c14053665:active { border:0!important; } .uccee2e1b2cfd29f7925a608c14053665 .clearfix:after { content: ""; display: table; clear: both; } .uccee2e1b2cfd29f7925a608c14053665 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uccee2e1b2cfd29f7925a608c14053665:active , .uccee2e1b2cfd29f7925a608c14053665:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uccee2e1b2cfd29f7925a608c14053665 .centered-text-area { width: 100%; position: relative ; } .uccee2e1b2cfd29f7925a608c14053665 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uccee2e1b2cfd29f7925a608c14053665 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uccee2e1b2cfd29f7925a608c14053665 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uccee2e1b2cfd29f7925a608c14053665:hover .ctaButton { background-color: #34495E!important; } .uccee2e1b2cfd29f7925a608c14053665 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uccee2e1b2cfd29f7925a608c14053665 .uccee2e1b2cfd29f7925a608c14053665-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uccee2e1b2cfd29f7925a608c14053665:after { content: ""; display: block; clear: both; } READ: Modern Drama EssayDickens uses Scrooge, throughout this scene, as a mouthpiece for the prevailing attitudes of the particular time the poor were routinely criminalised. This scene leads to further alienation and hatred of Scrooge. Conversely, Scrooges reaction would not have differed greatly from that of people at the time, as support for the poor law and treadmill was common, and Victorian policies greatly endorsed. Through the governments ideas, people began to criminalise the poor, although this concept is far removed from the assistance they are given today. Scrooge shows throughout this discussion his support for the imprisonment of poor people, as he has even gone so far as to aid these organisations: I help to support the establishment I have mentioned: they cost enough. This also implies he believes that the poor should be encouraged to work, and those who cannot pay their debts, should be imprisoned or put into work houses. Dickens viewpoint is seen clearly through this scene as he encourages the audience to dislike Scrooge, as he himself shows criticism for the criminalisation of the deprived.

Social Advertising Strategy to Reduce Speeding

Question: Discuss about the Social Advertising Strategy to Reduce Speeding. Answer: Introduction: Foolsspeed was one of the campaigns that are used for reducing speeding in and around Scotland (Lefebvre 2013). This campaign was used for promotional activities for informing the targeted customer base with the help of social marketing principles. This was one of the social advertising campaigns that incorporates major structured social marketing framework for bringing changes in the speeding attitudes present in the human beings (Burchell, Rettie and Patel 2013) Social advertising strategy was mainly developed for meeting the objectives of the campaign. Targeting and segmentation considers as the general driving population especially in Scotland whereby overall target group are men aged 24 to 44 years in social classes such as professional, white collar as well as clerical workers (Burchell, Rettie and Patel 2013). Branding means the Foolsspeed brand and identity for meeting the objectives. Product- The product discussed here is the campaign named as Foolsspeed. The main purpose of the campaign is reducing the speeding in Scotland (Lefebvre 2013). Price- In this particular campaign, the Mirror TV advert addressing temporal costs like saving time In addition, the Doppelganger TV advert focuses majorly on emotional costs like pleasure of driving fast (Burchell, Rettie and Patel 2013). Place- This means distribution of communication as well as educational materials with the help of channels such as urban roads, homes as well as Glasgow cinemas and business in and around Scotland (Lefebvre 2013). Promotion- This can be done by advertising six 10-second campaign launches by TV adverts as well as four TBP TV adverts. It involves outdoor media such as bus backs, vehicle decals, petrol pump advertising as well as parking ticket advertising (Burchell, Rettie and Patel 2013). In addition, PR involves adverts as well as articles featured in the Herald. Unpaid publicity means use of Foolsspeed used by Association of Chief Police Officers in Scotland. Reference List Burchell, K., Rettie, R. and Patel, K., 2013. Marketing social norms: social marketing and the social norm approach. Journal of Consumer Behaviour, 12(1), pp.1-9. Lefebvre, R.C., 2013. Social marketing and social change: Strategies and tools for improving health, well-being, and the environment. John Wiley Sons.

The Essence of Interpersonal Communication Essay

The Essence of Interpersonal Communication EssayExtensive research has revealed that a good understanding of interpersonal communication is the foundation for academic success in any academic field. With the increasing trend of globalization, this term of excellence is now used as a major skill to attract and retain the best minds in our society.To be able to understand this concept better, we should know how it is done properly. This is accomplished by studying the core skills of communication that can be learned only through observation and experience. If we can get these two skills, we can easily be able to succeed in any academic field.The first skill that can be applied in interpersonal communication is the recognition that all communication involves the use of eye contact. There are several kinds of contact that take place through eye contact and these can be classified into direct and indirect. For instance, you cannot direct your gaze to someone by using indirect contact sinc e the other person will have an opportunity to look at you directly.Moreover, when the other person looks at you, you can immediately come to his or her attention using direct contact. In addition, you should also pay attention to the fact that the other person should not be used to see you without a face-to-face interaction.To get the right level of the eye contact, the person involved should be at the same level as you. Therefore, the other person should also look at you while looking at him or her. By doing this, you get the illusion that you have already established eye contact with the other person.The next interpersonal communication skill we should know is to choose the right words. Since the body language involved in eye contact and direct contact differs greatly from words, the way you say things or how you word things is quite important. As a result, the more effective your language skills are, the more you are successful in the academic field.A good communication skill ca n be developed through practicing. When you practice on a daily basis, the skill will be very apparent and you will start being able to connect the details of the communication process with the person you are talking to.

Cat on a Hot Tin Roof

Cat on a Hot Tin Roof represents a title of a brilliant play composed by Tennessee William, an American playwright. The play focuses on a non-adaptive southern family that is pushed by life to handle concealed deceit and hypocrisy. The issues presented in this play transcend time and realm. William has succeeded in producing a modern tragedy which looks into the consequences of social change, human heart deception and portrayal of the ordinary tragedies that are faced by ordinary people in a dynamic world.Advertising We will write a custom essay sample on Cat on a Hot Tin Roof specifically for you for only $16.05 $11/page Learn More Generally, the play emphasizes tragedy in contemporary troubles such as alcoholism, mendacity, regret, betrayal, bitterness, greed, cancer and death. The play also explores homosexuality and infidelity which in part, play a role in bringing these terrible and sorrowful events. Cat on a Tin Roof is, arguably, A Tragedy. Yet, t his is a somewhat a vague term; broad, certainly. This essay aims to discuss â€Å"tragedy† as presented in various ways in the play. Kolin argues that, the Cat on a Hot Tin Roof, with its classic antecedents, share a basic principle: â€Å"Man is not the master of his soul. The great decisions are made by forces beyond control (1)†. In the play, superior forces that the characters fight against are biological, social, psychological and economic. As the play commences, one observes that there seems to be lack of communication among the characters as they appear to be suffering from lonesomeness. Tennessee looks to be leery of the alterations in the social measures and household unit dissolution resulting from social and global modifications. This is a fear that is reflected by Big Daddy’s phrase; â€Å"Sometimes I think that a vacuum is a hell of a lot better than some of the stuff that nature replaces it with†(122). This basically means that emergence an d development is in accordance with nature but the result brought about by the change is often damaging and unanticipated. Big Daddy, as a matter of fact is an American Dream embodiment and via his character. Tennessee depicts how the society of America has made a sacrifice of all values in the name of the most appealing value in the globe; money. Ambition has an atrocious aspect, and Big Daddy is an achiever in the world of business, but a failure in some other facets. As a human, he has gone wrong by concentrating his small empire upon himself rather than becoming sensitive to the opinions and demands of his family. He acts as though money were his mere value as a man, as evidenced by this; â€Å"Y’know how much I’m worth? Guess Brick! Guess how much I’m worth!† His being a failure in other aspects and a sorrowful character is by itself a form of tragedy (Kolin 122).† A conspicuous battle ensues in Big Daddy as he makes an effort as a father, to m ake advances Brick just as a caring dad goes up to his son, revealing his inmost affection and anxiety. The struggle is betwixt his great affection for his boy and his finding the facts, and the mindset of his miserable upbringing by which the dad was normally a removed and an unreachable figure.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The stage directions of the play hints this; â€Å"glancing quickly, shyly, from time to time, at his son†, â€Å"pressing his head quickly, shyly against his son’s head, then coughing with embarrassment†¦Ã¢â‚¬  this implies that he is embarrassed to display affection, which displays a form of tragedy within himself (Kolin 134). Via the difficulties experienced by Brick and his father to freely converse about the matter, deficiency in message conveyance is exhibited thus resulting to desolation and closing off. The two men continu ously talk while saying nothing of importance and not paying attention to each other at all, as pointed out by Brick’s speech; â€Å"We talk, you talk in circles! We get nowhere, nowhere!† (124) Big Daddy is however determined to converse with his son and he says, â€Å"Don’t let’s- leave it like this, like them other talks we’ve had†¦it’s always like something was left not spoken†. To some extent, the two men are tragic characters. At the earlier stages of the play, there is a family gathering aimed at celebrating the patriarch sixth-fifth birthday of Big Daddy when they barely discover that he had cancer and they start to quarrel and finally had to deal with many other prevarications and hypocrisy in their livings. The destiny of Big Daddy is determined by cancer for which he battles his life against. Meanwhile, Mae and Gooper compete against Maggie for the inheritance that insures economic security in the materialistic society apathetic to the needs of the poor. Big daddy has never made a will and now he is on the brink of dying thus he might end up having inheritance disputes within his family (Kolin 127). The tragedy of existence makes the troubles of Brick to look petty. Brick’s troubles however, are directly associated to the reality that exalted him at one time and he so much adored that he took on its entire preconception. When he had grown old and imperfect, the very world dropped him as a hot brick. At once the reality sickened him, and was displeased for becoming its part, and therefore he set himself apart. Contrariwise, Big Daddy learned to assume the untruthfulness of living, and this hard-boiled and made him misanthropic. Brick attempts to define himself either as homo or heterosexual. Simultaneously, as an idealistic individual, he tries to wage war with a realistic society of America (Kolin 122).Advertising We will write a custom essay sample on Cat on a Hot Tin Roof specifical ly for you for only $16.05 $11/page Learn More Brick has become unhappy, unemotional, detached and hard to get on with ever since the death of his friend Skipper. He becomes a drunk and nobody, not even Maggie, his wife, could make him happy. He badly misses Skipper and blames himself on what happened to his friend thence sees alcohol as the only remedy to his sorrow. The reason why Brick is very bitter toward life is that he feels there are lies all over in his life which are impossible to get away from. He believes that his wife betrayed him with his closest friend, Skipper. Moreover, everybody was lying about the condition of his father and his family including his brother, are doing all that is possible to make sure that they inherit his father’s fortune after he passes on. With all this occupying his mind, he finds it best to become unemotional and detach himself from his entire family and life. He supposes that if he drinks into oblivion each da y of his life, then it will come to pass or he will have nothing to deal with at the least. From his past happy life, Bricks life turned into hell- it had an unhappy ending which brings in the definition of tragic. Due to him not responding to his friend’s call for help, Skipper died leading to his tragic end (Kolin 122-126). Another victim who suffers tragedy is Maggie, Bricks wife. She is constantly rejected by her husband who is supposed to love and comfort her as a soul mate; therefore she suffers that tragedy of rejection and loneliness. When Maggie complains about the trail that their marriage is taking, Brick coldly tells her to have an outside affair if she so wished to have sexual satisfaction. He goes on to tell her that they only shared a roof because she wanted to and had agreed to do so only in name, â€Å"I don’t have to do anything I don’t want to! Now, you keep forgetting the conditions on which I agreed to stay on living with you.† Such t reatment is inappropriate regarding the reality that they were man and wife; hence Maggie continually suffered silently. Maggie on her part is unwilling to go out and have an affair. She opts to remain â€Å"a cat on a hot tin roof† till her husband appreciates her. While being angry and frustrated with the entire situation, she hopes that her husband would change for the better. She does not seem to matter to Brick at all as he becomes bitter and cold toward her and is amazed that Maggie could actually want to bear child with a man who does not love her (Kolin 123). This is truly a tragedy in that it is an unhappy event in life. Families are perhaps the most difficult to understand in human relationships. In the play, they seem to lend themselves towards tragedy naturally. Tennessee’s family greed tragedy is encountered when the news of Big Daddy’s illness is learned of. Mae and Gooper want to gain Big Daddy’s favor and they aim to achieve this by discre diting Maggie and Brick. They claim that they have five kids with the sixth one on the way while Brick and Maggie do not have any (Kolin 128-130).Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More This way, they are trying to impersonate that the estate of Big Daddy will be in good hands with the responsible family members, â€Å"Suspicious of her greedy, prolific relatives who have produced five grandchildren for Big Daddy, she explains to him why they have assembled – to battle over the vast inheritance of the 28,000 acre Mississippi cotton plantation/estate†¦ (131)† The two form a team of public relations, blandishing Big Daddy as they tear down their contenders at every opportunity. They always take caution in maintaining their polite and civilized appearance while betraying Big Daddy’s back. Doctor Baugh and Reverend Tooker also portray the same traits as Mae and Gooper while hoping to be included in the will (Kolin 122). The characters’ stories in the play is in reality a mere means through which Tennessee delivers his message and captures the volatile depth of feelings experienced by groups of people during times of crises. Tragedy, bas ically defined as an unhappy ending of an event or a sorrowful character with a disastrous conclusion, has been dealt with by Tennessee in his play. The discussed fateful events can be summarized as; the rich Big Daddy who is now facing a terminal illness and a broken family, Brick who once valued and enjoyed life but has turned to an alcoholic due to his friend’s death, Maggie who hopes to be loved and treated well by her husband but all is in vain, and finally Mae and Gooper who hope to acquire the inheritance. They have been pushed to battle for the inheritance by their economic situation, thus it is unfortunate that they do not possess enough wealth given the fact that they have many children. Conclusively, the Cat on a Hot Tin Roof is indeed a play filled with tragedy. Works Cited Williams, Tennessee. Tennessee Williams: A Guide to Research and Performance. Trans. Philip Kolin. Greenwood Publishing Group, 1998. Print This essay on Cat on a Hot Tin Roof was written and submitted by user Wyatt Gibson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Cat on a Hot Tin Roof The fundamentals of the play While discussing Tennessee Williams’s play Cat on a Hot Tin Roof, I would like to highlight some fundamentals of the author’s work. First of all, I would like to point out that at the first time the play seems to be easy to read; however, it is only the first impression. Generally, there are a lot of complicated themes the author discloses in the play.Advertising We will write a custom essay sample on Cat on a Hot Tin Roof specifically for you for only $16.05 $11/page Learn More In my opinion, all the works written by Tennessee Williams reflect some biographical data. For instance, everybody knows that the playwright’s father was an adventurous and an alcoholic, and his mother was a submissive, but hysterical woman. So, how these facts can be interpreted? First of all, I have to admit that these data have direct relation to the plot of the play. While reading Cat on a Hot Tin Roof, it becomes obvious that one of the main characters, Brick was an alcoholic. When speaking about the author’s relations with his mother, one can make a conclusion that feminist aspects must be considered in depth. Of course, nobody will deny the fact that the play is based on the author’s personal experience. The author reflected his inner world and the feelings he experienced when being a child. The thesis statement The major themes the author discloses in his plays are related to sexual violence, family and financial constraints. When speaking about Cat on a Hot Tin Roof, one is to keep in mind that the key aspects Tennessee Williams highlights are associated with â€Å"undertones of emotional, sexual, and spiritual need that are apparent in his character Maggie the Cat† (Fellows 1). The basic points of an analysis According to the plot of the play, Brick doesn’t support any relations with his wife; this point gives us an opportunity to suppose that lack of desire by husband a nd Maggie’s social standing can be explained by the time period in which Tennessee Williams’s play was written. To my mind, one of the key themes of the play is considered to be absence of mutual respect and support.  Ã¢â‚¬Å"It is obvious throughout the script of the play that everyone has their own agenda in the family, and no one is really there to support each other as a normal family should be† (â€Å"Cat On a Hot Tin Roof: Plot and Theme† par. 3). The first family, which includes Brick and Margaret, is not rich; moreover, Brick aggravates financial situation in his family. The second family, which includes Gooper and Mae, is selfish. The most interesting fact, however, is that nobody wants to become a real family. Nobody understands what the term unity means and how important this word for both families.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More On th e other hand, it seems that the author added some elements of humor in his play. Thus, it is really funny to observe how hostile all characters are. Although, it seems that Tennessee Williams’s humor was not healthy, unfortunately†¦The fact that all characters are against each other is not comical, anyway. In Cat, Maggie probably does love Brick, Big Mama probably does love Big Daddy, and Brick loves Skipper and Big Daddy as surely as they have loved him. Yet the lies separating those who would love are not easily vanquished. In this web of familial, fraternal and marital relationships, Williams finds only psychic ruin, as terminal as Big Daddy’s cancer and as inexorable as the greed that is devouring the romantic Old South (Crandell 124).Advertising We will write a custom essay sample on Cat on a Hot Tin Roof specifically for you for only $16.05 $11/page Learn More In my opinion, it is uncertainty in family relationships which brough t fatal consequences. On the other hand, it is not a secret that psychological support is one of the most important things people need to be happy. In spite of the fact that Gooper and Mae were selfish for the wealth and had established jobs they were not happy. They had normal home setting; however, they lost the most important thing in family relations – they didn’t respect the strongest feeling in the world. On the contrary, they didn’t understand what they lost and what their real trouble was. Another important theme of the play I would like to touch on is homosexuality. Taking into account the time period in which the play was written (1955), one can suppose that the second theme seems to be hidden. On the one hand, there is nothing unusual that Brick and Skipper were best friends. However, one is to keep in mind that they were extremely close friends and Brick’s wife became jealous because of such friendship. â€Å"It is obvious Brick does not appr eciate the devotion of Maggie. He is in a state of denial about life (and his possible sexual orientation and attraction to Skipper) and has degraded Maggie since the beginning of the relationship† (Fellows 1). So, again feminist aspect takes place. There many critical articles concerning the play Cat On a Hot Tin Roof. In my opinion, the author reflects the conflict of the personality; so, a person’s inner problems and isolations caused unstable family relations. Thus, there is a need to remember the author’s childhood and the time period when he acquired poor social skills and most of his peers referred to him as ‘Miss Nancy’ (Londre 20). The conclusion Unfortunately, the driving force the main characters rely on is recognized to be some kind of lie. For instance, Mae and Gooper who are selfish for wealth lie not only to each other, but to other people who surround them. Of course, their lie is related to their affection for Big Mama’s husba nd. Moreover, it is evident that they neglect the fact that Big Daddy hates all their children and doesn’t like Gooper. On the other hand, Big Daddy can’t understand the basic reasons of the so-called pretence. Taking into account the previous paragraph, I suppose that another important theme of the author’s play is considered to be the conflict between honesty and lie. This is a global theme, and in some way, one can call the theme unique, as it existed at all times.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, I think Tennessee Williams is really a psychologist. He reveals the truth, the brutal reality and discloses helplessness of other characters. Let’s consider one of the examples: BIG MAMA: You don’t mean that! BIG DADDY: What makes you think I don’t mean it? BIG MAMA: I just know you don’t mean it. BIG DADDY: You don’t know a goddam thing and you never did! BIG MAMA: Big Daddy, you don’t mean that (Williams 77). This dialogue shows us that Big Daddy’s wife has no arguments to prove her thoughts or ideas. She doesn’t want to accept her husband’s brutality and denies his words. All the characters do the same; unfortunately, they can’t be honest and destroy their lives with their own hands. Works Cited â€Å"Cat On a Hot Tin Roof: Plot and Theme.† The Pennsylvania State University. Web. Crandell, George W., ed. The Critical Response to Tennessee Williams. Westport, CT: Greenwood Press, 1996. Questia. Web. Fellows, Niki. Feminist Analysis of â€Å"Cat on a Hot Tin Roof†, n.d. Web. Londre, Hardison. Tennessee Williams. New York: Frederick Ungar Publishers, 1979. Print Williams, Tennessee. Cat on a Hot Tin Roof. New York: Penguin Putnam Inc., 1955. Print This essay on Cat on a Hot Tin Roof was written and submitted by user Gianna Rosales to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.